Top Tips for Growing Your Business Through Social Media -

What’s the first thing you think of when you hear about social media? For many people, it’s Twitter, Facebook, and Instagram. While these platforms have been instrumental in helping businesses grow over the past few years, they are not your only option. In fact, social media marketing might be the best way to grow your business and reach new customers that didn’t know about you before. If you want to learn more about using social media to grow your business, check out these top tips for growing your business through social media.

Start with basics

You can’t jump into social media marketing without doing your homework first. Before you create a single post, join relevant social networks and learn how they work. If you’re promoting a product or service that’s available in different geographic regions, do some research on each network to find out where most of your potential customers are. Some networks have strong regional preferences, so know what they are before you invest time in them. Learn more about: Facebook Twitter LinkedIn Google+ Instagram Pinterest.

The other benefit of joining social networks is that you can start building a following before you even post anything. The most successful social media marketing strategies include a base of potential customers and influencers who are familiar with your brand or are fans of your product or service. Start by taking some time to learn about your audience, figure out what they like, and add them to your network list. Once they see a few updates from you, they may opt-in to follow future updates, and then once you’re ready to start posting, their interest will help ensure that your posts get seen by more people.

Consistency is key

Once you’ve figured out what type of content you want to create, how often should you post? To start, we recommend posting at least once per day. In order to grow your following and get a grasp on what resonates with your audience, posting more will help. The rule of thumb is that if it doesn’t hurt, go ahead and keep up with posting. However, as mentioned above, there are tools like Hootsuite that can help schedule everything out so that you aren’t overwhelmed by having to publish new content every day or handle comments at 3 AM. More content isn’t always better—but finding a balance between too much and not enough will help reach an active audience faster than anything else!

To help you stay consistent and organized, we’ve created a social media editorial calendar template. The template allows you to see at a glance what your scheduled posts are when they go live, and what each post should include. It also helps you plan future content so that you aren’t scrambling to fill up your feed when it’s time to create new posts. By using an editorial calendar like this one, you can track past successes and learn from failed campaigns so that you can stay on track with posting great content on a regular basis!

Consider social as another tool in your marketing strategy

Think of social media as a tool in your marketing arsenal that you can use to reach an even wider audience. No matter what niche you’re in, you should always be looking for ways to grow and connect with more people, whether they’re potential customers or just interested bystanders. Think of it like advertising: You don’t go out and buy a new TV just because there’s a great commercial on—you probably already knew about whatever product was being advertised.

On Facebook, you can create a page for your business and share news, updates, photos, and more with all your followers in one place. For example, if you’re launching a new product or offering a promotion to generate interest among current customers, it’s possible to let interested parties know through social media. The catch here is that you have to pay to promote posts on Facebook—it’s not free marketing by any means. But if there are specific groups or communities on Facebook related to your industry or products that could be interested in what you have to offer, they may show up as potential leads. And if they do end up buying from you as a result of seeing your post? It might be worth paying up!

Know what works best for you

Success on social media requires a lot of experimentation. Unfortunately, you can’t know what works best for your business until you try out a few different tactics. You should experiment with different kinds of posts, see which content gets more attention, and spend time watching what other companies are doing on social media to get an idea of how they’re marketing themselves. By paying attention to how other companies use social media to grow their business, you can improve upon your own strategies and find new tactics that work well for your industry or niche.

A lot of small businesses make a common mistake by sticking to one particular kind of social media marketing. Although you may find some tactics that work well at first, you need to remember that every audience is different and any strategy will eventually get old. While it’s important to learn what’s worked in the past, don’t rely on those techniques as a crutch or your business will be vulnerable once they stop working as well. You should always be trying new things and refining your strategy as you see what works best for your audience.

Don’t over commit

If you’re just starting out with social media marketing, don’t take on too much. In fact, try to avoid committing to more than three or four updates each day. Posting more frequently might work for some brands, but be aware that people pay attention to social media sporadically. They rarely check in multiple times throughout the day. When there are only a few posts in their feed at once, they notice each and every one of them—even if they just glance at them.

Another important factor in deciding how frequently to post is competition. Take a look at your industry and how brands interact with customers on social media. If your competitors post multiple times each day, you may want to take some cues from them and try to imitate their success by increasing your posting frequency. Just remember that there’s no set schedule for what works best for every business. If you notice that there are still several posts left over when you log out of social media at night, it might be worth trying to post more often. But if you see that many people aren’t engaging with your content or any other signs of reduced effectiveness, then maybe cutting back isn’t such a bad idea after all.

How much time should I spend on social media?

Although social media is a great tool for growing your business, it should not replace traditional methods of marketing and advertising. If you use social media effectively, you can expand your reach to new audiences, increase brand awareness and build stronger relationships with customers. But when it comes to actually sell your products or services, you should leave that up to traditional methods like print advertising and direct mail. Here are some tips on how much time you should spend on social media

If you just want to keep your business up-to-date with social media and don’t want to expand your reach or develop a solid marketing strategy, then consider spending about 10 minutes per day on each platform. Just make sure that you stick to a regular schedule so that people know when they can expect an update from you. If you have specific promotions and contests that run on certain days, then dedicate 30 minutes per day to social media so that you can ensure they’re consistently promoted throughout each month. If you plan on using social media as an integral part of your marketing plan and actively selling products through it, then set aside at least one hour per day between all of your platforms.

Use the right tools

In order to make social media work for your business, you’ll need to invest in a few basic tools. First, figure out which platforms will be best for your business. Do you know your demographics? If so, you may already have an idea of which platforms are right for you—for example, if most of your customers are teenagers who like Instagram or Facebook. Or is it more important that they see what you’re posting on Twitter? Be sure to take these factors into account when choosing where to spend your time and money with social media marketing software and other essential tools such as a good website builder.

Don’t start creating your social media profiles before you choose your tools, though. First and foremost, you’ll need a website where people can find all of your information—and probably a bit more than just your contact details. A site with all of that information in one place is essential if people are going to find you and trust that they can do business with you. Even if you don’t have an e-commerce site or physical storefront, having an online presence will help build that trust by letting customers know where they can get more information about what you offer or how to contact you. Also read: 10 Proven Strategies to Get More Followers on Instagram

Measure and track what works (and what doesn’t!)

Having a firm grasp of what’s working (and what isn’t) on your social media channels is key to growing your business and getting people to notice you. With so many social platforms out there, it can be hard to keep track of which ones are performing best—but doing so is a crucial part of smart growth. For example, maybe Instagram and Twitter aren’t converting customers as well as you thought they would. Or maybe some platforms are better at driving traffic than others. Whatever the case may be, tracking performance will allow you to make adjustments accordingly, giving you an edge over other businesses in your industry.

Don’t have time to track your performance? Consider hiring someone who does. A social media management service can provide you with all kinds of detailed reports and recommendations based on what they find, while also automating a lot of content creation and scheduling so you can focus on other aspects of your business. You can even manage multiple accounts at once or use their services to supplement your in-house efforts (especially if you’re looking to scale up). And don’t forget that you can use any basic analytics tool—like Google Analytics—to get valuable insights into how people are interacting with your posts.


If you’re looking to grow your business, social media is a good place to start. There are a lot of things to think about and monitor when using social media; however, if you have a clear understanding of what your goals are and where you’re trying to go with social media marketing, there shouldn’t be too many bumps in the road. Remember, there are no quick fixes or magic solutions. Use these tips as inspiration but make sure that you don’t get caught up in one platform over another. The key is to take advantage of all platforms while staying focused on your overall goal: growing your business through social media.

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